Positive effects from the agricultural product identification project

The project "Supporting the improvement of product identification, connecting the consumption channels of specialty agricultural products, key products, OCOP products, and craft village products of Hung Yen province with the retail community in the period 2021-2025" (the Agricultural product identification project) aims to help enterprises, cooperatives, cooperative groups, farms, households, establishments, and entities producing agricultural products and craft village products to increasingly consume safe and quality products, bringing value and increased income.

Hung Yen longan specialty

The Agricultural Product Identification Project by 2025, in terms of product identification, aims at striving to have about 20-25% of the output scale of key agricultural products, 70-80% of the output scale of OCOP products from 3 stars or higher and about 25-30% of the output scale of craft village products (recognized) using packaging, labels, codes, barcodes, and having a traceability system. Regarding the consumption channel connecting with the retail community (supermarket systems, clean food store chains, restaurants, etc.), it is supposed to have about 15-20% of the output scale of key agricultural products, about 45-50% of the output scale of OCOP products (with linked chains, meeting the standards of 3 stars or higher) and about 25-30% of the output scale of craft village products (recognized) connected; 100% of OCOP products certified with 3 stars or higher are put on e-commerce platforms: buudien.vn, voso.vn...; 100% of enterprises, cooperatives, craft villages, farms, production and business establishments, typical production households... are trained in agricultural product identification skills, e-commerce, product traceability systems, product consumption with the community of modern retailers; strive for the added value of products participating in the chain linked with the community of retailers with identification increasing by 15-20% compared to the traditional market.

Ornamental plants of farmers in Van Giang district serve the Lunar New Year market

Along with that, the Agricultural Product Identification Project has many groups of proposed support contents such as: To support for product trademark registration; inheriting and designing to diversify product packaging styles; the design and print publications, leaflets, catalogs, product brochures, video clips, promotional kits, general communications of the province and each selected unit, entity, and product. To support for trademark registration and costs of setting up codes, barcodes, and product traceability; support for new designs or changes to product identities. To create Qrcodes to trace product origins on product packaging, connect websites, zalo, facebook... To support for designing and building websites to promote products and sell online for each unit and entity. To support for organizing and participating in fairs, exhibitions, conferences to introduce and connect supply and demand of all types of products organized by ministries, central branches, provinces, and cities. To take part in training, fostering; consulting seminars on identification skills, connect product consumption channels with retail systems. To support online promotion and communication activities...

Hung Yen Trung lychee specialty

To carry out the Agricultural Product Identification Project, the Department of Agriculture and Rural Development has proactively and actively coordinated with units and localities and directed the implementation. In particular, organizing propaganda about the project on a number of provincial and central media; organizing 10 conferences to deploy project content information to districts, towns and cities so that people can grasp the content and support mechanisms, ensuring compliance with the plan approved by the Provincial People's Committee; organizing 20 training and fostering courses to advise on product identification skills, connecting product consumption channels with supermarket systems and retail channels; printing publications, leaflets, catalogs... to introduce and advertise specialty products, key products, OCOP products, craft village products of Hung Yen province to improve product consumption capacity. At the same time, the Department has focused on developing relevant documents to serve the project implementation process. Up to now, localities have proposed a total of 53 entities requesting support for items according to the project design, with 85 types of products, including 23 agricultural products, specialties, key products, 59 OCOP products and 3 craft village products. The Department has organized a trade promotion conference connecting supply and demand for manufacturers and product distributors to meet, learn, sign consumption contracts, find outputs; combine field trips to boost consumption, learn from experiences... in a number of localities and facilities in Quang Ninh province and Hanoi city.

Phu Cu oranges grown according to VietGAP standards

After a period of implementation, up to now, the Agricultural Product Identification Project has received positive feedback from the people. Production units and entities are all excited and looking forward to receiving support from the project. Thereby, enterprises, cooperatives, cooperative groups, farms, gardeners, people, and entities can be proactive in coming up with design ideas, determining appropriate materials and printing quantities, and promoting the consumption of the unit's products.

Dong Tao chicken (Khoai Chau) - a rare breed of chicken in Vietnam