The Official Letter of the Ministry of Agriculture and Rural Development on focusing on implementing solutions for agricultural and rural tourism development in new-style rural construction

Published on 21 - 05 - 2023
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On 19/5/2023, the Ministry of Agriculture and Rural Development issued the Official Letter No. 3228/BNN-VPDP on focusing on implementing solutions for agricultural and rural tourism development in new-style rural construction.

Accordingly, the Ministry of Agriculture and Rural Development recommends localities:

- To urgently organize a review of the potentials and advantages of agricultural and rural tourism development to issue a plan to implement the Decision No. 922/QD-TTg dated August 2, 2022 of the Prime Minister approving the rural tourism development program in new-stle rural construction in the 2021-2025 period (hereinafter referred to as the rural tourism development program).

- To review agricultural and rural tourism models according to the approved National Tourism System Planning for the period of 2021 - 2030, with a vision to 2045. To step up the construction of agricultural and rural tourism models in the construction of new-style rural areas, on the basis of promoting and arousing the potentials of agricultural and rural resources, the value of landscapes, craft villages, and cuisine, cultural diversity (intangible cultural values such as festivals, folk arts, customs and habits, traditional crafts, community culture of ethnic groups...).

At the same time, paying attention to developing criteria for evaluating service quality of agricultural and rural tourism models in association with advantages, tourism direction of each locality.

- To pay attention to the training to improve knowledge and professionalism for subjects and workers in agricultural and rural tourism, especially community tourism in order to maximize the potentials and natural resources of each locality.

- To develop and improve the quality of projects/Plans to implement pilot models under the Rural Tourism Development Program according to the Decision approving the list of the Ministry of Agriculture and Rural Development. In particular, it is necessary to focus on performing the following contents: (1) Building an overall design and landscape of a rural tourism model, serving as an orientation for people and communities to form tourism products and effective tourism management, suitable to the locality; (2) Improving the capacity and quality of human resources for agricultural and rural tourism, contributing to improving the quality of tourism services according to the requirements of the market: (3) Actively arranging and integrating resources, supporting the construction, upgrading and completion of infrastructure of agricultural and rural tourist attractions (roads, clean water, environment,...) in association with the investment plan of the National Target Program on new-style rural construction and other programs/projects in the area.

- In addition to the pilot models under the direction of the central government, it is recommended that localities actively review, select and develop projects/plans to build models in accordance with the objectives of the rural tourism development program and local advantages. To increase capital mobilization from businesses and communities; integrate capital sources to support production development from programs and projects in the area, especially the remaining two national target programs to effectively implement models as prescribed.

- To strengthen communications, change thinking about the role and way of doing agricultural and rural tourism. Accordingly, agricultural and rural tourism models must put the community as the center, take the community as the foundation to build products, improve the quality of tourism services, at the same time creating a spillover for local economic development.

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